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» IT & Systems Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
The case ends with information about the company's business growth strategies for 2004 and beyond, and comments on its future growth prospects. Issues:
» The circumstances under which Adobe was founded, its evolution over the years
and the changes taking place in the online publishing industry. Contents:Keywords:Evolution, US-based, Adobe Systems Incorporated, software solutions provider, publishing industry, revolutionized, desktop publishing industry, its innovative offerings, Adobe Acrobat, Portable Document File, strategies, leader, segments, information, business growth, strategies, 2004, growth prospects The King of Online Publishing - Next Page>> |
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